This week, my post is for people and I are passionate and creative advertising spots, and the two that I serve are large samples that I speak wit.
The spots show the tension between Blackberry and iPhone, I'm not going to enter into polemics or I'm going to position on one side or another, for those who want to compare features and technologies between the two devices I leave this link from a blog: http://www.xatakamovil.com/blackberry/iphone-vs-blackberry-bold for you to form your own opinion more informed with data.
I do not go into which is better I'll stay just the way to communicate their benefits through ingenious and fatty spots facing each other. Well begin with this battle of wits in the form of spots.
First Blackberry launched this spot, any provocation for his rivals and his new Apple Iphone.
The aesthetic is a wonder spot is concise live in just 18 seconds throws a strong message against their rivals in an obvious way.
Apple's response was defending his iPhone almost immediately, responded to that first spot with this one.
If the other was good in my opinion this is even better, it rejects the arguments of the first challenge in a simple sentence and overthrew all the creative work of the creators of the Blackberry spot in just 15 seconds full of critical content. It's awesome.
In any case, both creative deserve my respect, how to communicate both messages through the spot is only formally are very careful, very direct and very well meet its objectives. In both we see a careful process of creation and I want to dedicate to this is a motivation to reaffirm my desire to participate in something like is a fascinating profession.
Now economically Blackberry lost by a landslide because his spot against Apple took big money to plan it in the media, aired on television with the resulting massive financial outlay, while the response of iPhone is done through releasing the viral internet video (youtube, social networks, blogs, etc) the hilarious response within hours spread like the plague, and cost infinitely less disproved the challenge of their rivals, so in my opinion Iphone Blackberry won this battle, they did so witty, funny, met its objectives and in addition economically, what more can you ask, a brilliant job.
Besides these two I think the first Blackberry announcement drew well in this spot Stop the Bullets, Kill the gun of Choice FM was awarded several prizes. The spot is a wordless masterpiece leaves you speechless, its communicative power is overwhelming and is aesthetically very beautiful both for the video in slow motion as the use of Casta Diva song, very appropriate for that message.
Ultimately all are good signs of genius at communicating messages through spots. I hope you liked it.
Wasabi.
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