If there is a company that has managed to grow and capitalize on their brand, that has been Apple. Legend has it that they chose their name (apple) because they are not think of anything better, or because Steve Jobs was very fond of this fruit, but in 1994 Apple made an official explanation of the meaning of the brand:
The name starts by A and, therefore, is up in many catalogs.
not normally associate fruit with a computer, so the logo is easy to remember. Apple cause good feelings, it is not controversial and is associated with health.
Apple is an emotional brand . According to Marc Gobe: The company projects a humanistic corporate culture and strong business ethics, characterized by volunteerism, support of good causes and community involvement. Nike has failed in this, Apple, by contrast, appears deeply humanistic. His initial impulse was to empower people through technology, and continue working on the computer for education.
The company has characteristics and a unique visual vocabulary, expressed in product design and advertising. Its products and advertising are clearly recognizable. Has established a sentimental connection with your customers. Banks, for example, seek to create an image of confidence. Apple is more focused on the design around people, ergonomics, ease of use, visual beauty ...
It's like having a good friend. It's what's interesting about this brand. They have created a truly human relationship beyond business, with clients. Have created an almost cult-like relationship with your brand. It's like a big tribe, they are all members of it. All are part brand.
0 comments:
Post a Comment